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Designing Better Bras Together

Designing Better Bras Together

How the True&Co. Community Helped Make The New and Improved True Body Lift Bra, Now Up To 42DDD

 

We’ve heard a lot of feedback from a lot of women. You asked for a bra that hugs your curves, flatters your shape, and gives a little boost. We listened and you helped us bring True Body Lift to life. True Body Lift is now one of our bestselling bras and a community favorite. 

There’s no such thing as a magic bra which is why we offer True Body Lift in both a standard cup size and a full cup size, with full cup sizes having the same snug band fit as standard cup sizes,  but with a deeper cup that works for sizes DD-DDD. The best part: it’s available up to the 42 band size!

42DDD/F Bras

The True&Co. product and technical design teams worked for over 2 years to improve and expand the sizes of True Body Lift to 42 sizes, up to 42DDD/F. Now, all True Body Lift bras are smoother, stronger, and more supportive, with plus sizes that don’t feel like an afterthought.

Yes, it’s true  bigger breasts have a specific set of needs. Simply adding sizes is not a great answer when producing a high quality bra. Instead, our technical designers, our bra gurus, re-examined everything about plus size bras, from the bra construction itself to testing and retesting on individual and diverse body types. 

This smoother, stronger, and more supportive True Body Lift is built to provide the most comfortable fit for plus sizes. If you loved True Body Lift before, you’ll love it even more! The fabric is just as buttery-soft and retains more of its stretch. It’s stronger thanks to reinforced seams; it’s more supportive with an improved wirefree channel that lifts you up to 1 inch. 

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