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We MakeHappy

We love boobs. So we've made it our mission to make yours happy. You know what makes boobs sad?

Bras that "kind of fit". We're changing that forever with fit data from 6 million+ women. And you!

P.S. The We Make Happy Guarantee. Free Returns.

Bestsellers

Are these for me? Meet Your Top 3

Underneath It All

The Journal by the Girls at True&Co.
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True Everyday: Your
Smoothing, Shaping Essentials

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We
Love Boobies!

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Fall
Fling

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FALL
BUCKET LIST

Bare plunge blush

Why People
Love: Bare Plunge

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Fall
Getaways

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Think
Pink

Need Fit Help?

Our fit therapists are here for you.
Take our Fit Quiz
trueandco.com/quiz Meet Your Top 3 Bras now!
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fittherapy@trueandco.com Don’t be shy. Ask away.

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Bra shopping is the worst.

Together we can change that

We're using fit data from over 5 million women to make better bras, and make it easy for you to shop for them. Bras that actually fit plus a pain-free shopping session? Yes, please.

Let's find your Top 3 Bras, no fitting room required.

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