Our Story

We make bras that feel good

True to You

We know how important it is to be comfortable — in your bra, and in your skin. The perfect mix of soft and supportive, our styles are designed to be lived in. To relax in. To be the next best thing to wearing nothing at all.

A New Approach

We started True & Co. because we believed bras could be better. Our earliest designs were based on a 26-question Fit Quiz taken by 9 million women. We were committed to making bras that feel good, and that required a new approach - one that began with crowdsourcing real women's opinions and continued with creating new fabrics and constructions to support you exactly the way you want to be supported.

Doing Better

We strive to promote representation inclusivity, and equality in everything we do. Over the years, we have partnered with nonprofit organizations including I Support The Girls, which supplies underwear and hygiene products to women in need, as well as The Breasties and Keep A Breast Foundation, which raise awareness, education, and support around breast and gynecologic cancers.

True Stories

Real people are the heart of our brand. Your voices inspire us and your stories keep us moving forward. We encourage you – and all members of our community – to share your truths, journeys and experiences with us on social media using #TogetherWeAreTrue.