We believe that knowing what makes you unique powers the design of better products for women. We celebrate what makes you so wonderfully you.
I started True&Co. in my living room with 500 bras and the goal of empowering women to understand what flatters her specific shape best. We are the first company to fit women into their favorite bra with a fit quiz – no fitting rooms, no measuring tape, no photos – and to recognize that there’s so much more to fit than your band and cup size.
Joined by designer Nikki Dekker of The Lake & Stars, we set out to do everything differently. Together with a team of intrepid women (and men!) we are changing the way lingerie is designed, engineered, shopped for and lived in.
In our continuing search for the ideal human proportions, we are reminded of Leonardo da Vinci and the Vitruvian man. Our curved letters take inspiration from the female form while the geometric foundations echo the precise mathematics behind our algorithms. Beauty and brains in a winning combination.