Our Story

We make bras
that feel good

  • True to You

    We know how important it is to be comfortable — in your bra, and in your skin. The perfect mix of soft and supportive, our styles are designed to be lived in. To relax in. To be the next best thing to wearing nothing at all.

  • A New Approach

    We started True & Co. because we believed bras could be better. Our earliest designs were based on a 26-question Fit Quiz, taken by 9 million women. We were committed to making bras that feel good, and that required a new approach — one that began with crowdsourcing real women’s opinions and continued with creating new fabrics and constructions to support you exactly the way you want to be supported.

  • Doing Better

    We strive to promote representation, inclusivity and equality in everything we do. Over the years, we have worked closely with I Support the Girls to help supply bras and underwear to women in need, and Keep a Breast to promote breast cancer awareness. This year, we donated to the ACLU and NAACP Legal Defense Fund to support equal justice for all, and black lives in particular.

  • True Stories

    Real people are the heart of our brand. Your voices inspire us and your stories keep us moving forward. We encourage you – and all members of our community – to share your truths, journeys and experiences with us on social media using #TogetherWeAreTrue.

  • @mbiye_k in True Body Lift Triangle Adjustable Strap Bra