We Love Boobies!


At True&Co., our number one goal is to make boobs happy. Our primary way of doing that is by creating bras that look and feel amazing, and that fit you — your size, your shape, and your life.

But when we talk about boob happiness, we’re thinking beyond bras, too. That’s why we’re partnering with The Keep A Breast Foundation™  for Breast Cancer Awareness Month this October — we’re working with these badass babes to help make your boobs happy, and keep them healthy, too.

The Keep A Breast Foundation™ is a nonprofit organization whose mission is to empower young people globally with breast health education and support. Since starting in 2000, Keep A Breast has made incredible strides in combatting the stigma that many young women feel when talking about their breasts and breast cancer health. Their programs have included art-driven initiatives like their breast cast art exhibitions, “Non Toxic Revolution” and the “Check Yourself! App.” Keep A Breast is all about keeping an open dialog and encouraging women to really get to know their bodies in the name of breast cancer prevention and breast health education.

Talk about serious inspiration. We are so motivated by Keep A Breast’s approach, energy, and dedication. In addition to helping us launch an exciting new product (stay tuned for more on that!!), we’ll be donating 25% of the retail price of all True Body bras and undies in Retro Pink to the Keep A Breast Foundation in October.

Learn more about Keep A Breast’s amazing mission here, and keep an eye on our Instagram for boobie love in the upcoming weeks.

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