True&Co. At Every Age


One of the things we pride ourselves on here at True&Co. is being a destination all shapes, sizes, and ages. Whether you’re still planning spring break trips with your college BFFs, spend your days chasing kids in the park, or are easing into the comfort of retirement bliss, we’ve got bras to suit your lifestyle. Here are our favorites for ever age:

In Your 20s: The Gramercy Bralette is going to be your new go-to — there for you on lazy afternoons spent hanging around the apartment and equally cute when you let a little lace peek from your tank at Sunday brunch.

In Your 30s: From morning meetings with colleagues to candlelit dinner dates, our Bare + Plunge Bra is up to the task. It’ looks just as great underneath your trusty button down and blazer combo as it does with a deep v-neck dress.

In Your 40s-50s: You’ve perfected your everyday makeup routine and how to juggle everything from school drop-offs to overflowing inboxes. Shouldn’t you have the perfect bra, too? Our True Body Lift Scoop Neck Bra is a serious contender. It disappears under clothes, adds an extra inch of lift and flatters without flattening. You can get back to world domination now.

In Your 60s+: They don’t call ‘em the golden years for nothing. Go for an effortless everyday bra that’s just as pretty as it is practical. Our True Body Front Closure Bra comes in a moisture-wicking, smoothing fabric and has a hook and eye closure in front to eliminate the discomfort of pulling a bra over your head. All that, plus a subtle yet sweet lace inset at back.

Our motto? Style is ageless and comfort is forever.  

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