Think Pink

Just in time for National Breast Cancer Awareness month this October, we’ve launched our True Body Pink Collection. Which means all of the best-selling True Body bras and underwear you love now come in a soft shade of ‘Retro Pink’. While the fit is still buttery soft and styles like our True Body Lift Scoop Neck Bra offer support + up to 1” of extra lift – this collection is much more than just great bras in a pretty new color.

For the month of October, we’re putting our money where our mouth is and donating 25% of proceeds from the True Body Pink Collection to The Keep A Breast foundation. KAB is a non-profit, arts-focused Breast Cancer awareness organization focused on engaging and activating youth. With initiatives such as the Check Yourself! App and #CheckYourSelfie social media campaign, the foundation encourages young women to take an active approach to their bodies through self-checks and health awareness. KAB believes the next generation is set to be a group of badass babes ready to kick cancer to the curb – and we’re all for supporting that cause.   

So please join us to think pink this October, in support of happy and healthy boobs for generations to come.

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