Terms & Conditions

Welcome to the True&Co website ("the Website," "the Site," "we," "us," or "our"). True&Co provides this site as a service to its customers. Please read the following terms of service ("Terms") as they govern your use of our site. By using this Site, you agree to follow and be bound by the following rules below. If you do not agree to these Terms, please do not use this Site in any way.

Additionally, True&Co reserves the right to modify these Terms at any time without prior notification. Site users must agree upon and abide by these changes accordingly. Please review this page periodically for changes. Any use of our Site at any time constitutes full acceptance of our service Terms. Should you object to or violate any term or condition contained in these terms of use, you may not access or use the website and you should not agree to provide submissions to the website.

Description of Service

True&Co is an online retailer of lingerie. Members sign up and complete an online quiz, allowing our algorithm to recommend bra and underwear styles that work for them.

Usage Restrictions

All of the content that appears on the True&Co web site, including all visuals, text, audio and video clips are subject to copyright protections and/or other intellectual property rights or licenses held by True&Co. The entire content of the True&Co web site is copyrighted as a collective work under U.S. copyright laws. True&Co grants you a limited license to access and make personal use of the content on this website. Content of the True&Co website is intended solely for the personal, use by the users of our Site. Any copying, reproduction, redistribution, modification, display, or creation of derivative works from the Website, the content of the Website, or the collective work is prohibited, including but not limited to reproduction to any other server or location for further reproduction or redistribution unless you have the express prior written consent of True&Co.

You may not use the Website or its content for any commercial purposes, including the promotion or advertisement of any goods services, or opportunities, and you may not use the Website to solicit other Website visitors or users to visit or become members of, subscribe to, or register with any commercial online service or other organization, and/or collect or store personal data or attempt to collect or store personal data about other users of the website.


Trademarks displayed throughout the Website are registered trademarks of True&Co. Any other trademarks displayed on the Website are the sole property of third parties.

Membership Eligibility

Membership for True&Co.com is free. However, our membership services are not available to users under the age of 18 or to members who, at our discretion, have been suspended or removed from the True&Co systems. Members agree to all terms of service and must only apply for membership if eligible.


True&Co may contact you or provide you with service-related and/or promotional notices by means of postal mail, electronic mail, general site notifications and more using the contact information you have provided to us.

Pricing Policy

At True&Co, we are committed to providing our customers with great quality products at reasonable prices. We have done our best to display our items as accurately as possible on the Site. Please be aware, variations in style, color, size, shape and look may occur. If you are not satisfied your purchase, please review our Return Policy section for further assistance.

Site Use

You agree not to transmit to the True&Co website any information or post, email, or otherwise make any Submission of User Content that: (i) is unlawful, abusive, harassing, harmful, threatening, defamatory, libelous, invasive of another's privacy, or is harmful to minors in any way; (ii) is pornographic or depicts a human being engaged in sexual conduct; (iii) harasses, degrades, intimidates or is hateful toward an individual or group of individuals on the basis of religion, race gender, sexual orientation, ethnicity, age, or disability; (iv) impersonates any person or entity, including, but not limited to, a True&Co employee, or falsely states or otherwise misrepresents your affiliation with a person or entity; (v) that includes personal or identifying information about another person without that person's explicit consent; (vi) is false, deceptive, misleading, or deceitful; (vii) infringes any trademark, copyright, patent, trade secret, or other proprietary rights of any party, or is a Submission that you do not have the right or authority to make available pursuant to any law or under any contractual duty or fiduciary relationship; (viii) that constitutes or contains "affiliate marketing," "link referral code," "junk mail," "spam," "chain letters," "pyramid schemes," or unsolicited commercial advertisement; (ix) constitutes or contains any form of advertising or solicitation if posted in areas of the Website which are not designated for such purposes or emailed to True&Co users who have not indicated in writing that they consent to your contacting them about other services, products or commercial interests; (x) advertises any illegal service; (xi) contains software viruses or any other computer code, files or programs designed to interrupt, destroy or limit the functionality of any computer software, hardware or telecommunications equipment; (xii) disrupts the normal flow of dialogue with an excessive amount of Submissions (flooding attack) to the Website, or that otherwise negatively affects other users' ability to use the Website; (xiii) that employs misleading email addresses, forged headers or otherwise manipulated identifiers in order to disguise the origin of Submissions transmitted through the Website.

Additionally, you agree not to: (i) contact anyone who has requested not to be contacted, or make unsolicited contact with anyone for any commercial purpose; (ii) stalk or otherwise harass anyone through or on the True&Co website; (iii) collect personal data about other users for commercial or unlawful purposes; (iv) use automated means, including spiders, robots, crawlers, data mining tools, or the like to download data from the Website; (v) post irrelevant User Content, repeatedly post the same or similar User Content or otherwise impose unreasonable loads on our infrastructure; (vi) post any deceptive events; or (vii) attempt to gain unauthorized access to True&Co computer systems or engage in any activity that disrupts, diminishes the quality of, interferes with the performance of, or impairs the functionality of the True&Co Website.

True&Co may reject, delete, modify, edit or remove any Submissions at any time for any reason and True&Co may terminate your access to the Website or your account at any time for violation of these Terms of Use or any other reason.

User Submissions

True&Co strives to create an interactive relationship with the members of its Site and services. User comments, feedback, suggestions, ideas, and other submissions disclosed, submitted or offered to True&Co on or by this Site shall be and remain True&Co property. Users assign all property rights and interests to True&Co allowing our company unlimited use, commercial or otherwise, of any comments. Furthermore, True&Co shall be under no obligation (1) to maintain any comments in confidence; (2) to pay to users any compensation for any comments; or (3) to respond to any user comments. True&Co specifically prohibits you from sending us any information that you consider to be confidential or proprietary through this Website.

Use of user data for marketing and third parties purposes

By using the True&Co website, you hereby acknowledge and assent that True&Co may use your user data for marketing and other third party purposes. Such use includes the sale of non-personally identifiable user information to third parties, and may contain information obtained from your answers to the "QUIZ" that you completed and submitted on the True&Co Website.

Correction of Site Errors

The information on the True&Co website may contain typographical errors or inaccuracies. We reserve the right to update any information we see fit at any time without prior notice. Please note that such errors may relate to product information, pricing and availability. In these instances, we shall have the right to terminate any orders involving pricing errors or inaccuracies. We apologize for any inconveniences.

Modification/termination of website

In the event of termination, you will still be bound by your obligations under these terms of service, including the warranties made by you, and by the disclaimers and limitations of liability. True&Co shall not be liable to you or any third-party for any termination of your access.

Third party links

To improve our Site, True&Co may use and promote services provided by outside third parties. However, even if the third party is affiliated with True&Co, we do not control these services and make no representations regarding these persons or entities. We are not liable or responsible for the accuracy, completeness, timeliness, reliability or availability of, any such parties. Outside sites linked on our Site, all of which have separate privacy and data collection practices, are only for your convenience and therefore you access them at your own risk.

We are not responsible or liable for any loss or damage of any sort incurred as a result of any dealings with any third party website or merchant or operator of such a third party website.


Certain areas on this Website may contain True&Co confidential information. A valid user name and password is required to access those areas. Access by unauthorized persons, and unauthorized use or disclosure of True&Co confidential information, is a violation of True&C0's rights and is strictly prohibited. By accessing True&Co confidential information, you agree to keep this information confidential. You also agree to treat this confidential information with the same standard of care which you apply to your most confidential information, and to not use the information for any purpose that is unlawful or not permitted by these Terms of Use.

Disclaimer of Warranty

All content, products, and services on the site, or obtained from a website to which the site is linked (a "linked site") are provided to you "as is" without any guarantees or warranty. In connection with all content, products and services on this site, true&co makes no warranties of any kind, either express or implied including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose, title, non-infringement, security or accuracy, and disclaims any such warranties to the fullest extent permitted by law. Use of the product by a user is at the user's risk. True&Co. further disclaims any warranties for other services or goods received through or advertised on the website, or accessed through any links in the website to the fullest extent permitted by law. Some jurisdictions do not allow the disclaimer of implied warranties. In such jurisdictions, some of the foregoing disclaimers may not apply to you insofar as they relate to implied warranties. This does not affect the applicability of the disclaimers where otherwise permitted by law.

Limitation of Liability

True&Co shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages that result from the use of, or the inability to use, the materials and services on this site or the performance of any its products (even if True&Co has been advised of the possibility of such damages). Such limitation shall also apply with respect to damages incurred by reason of other services or products received through or advertised in connection with the website or any links on the website. These limitations shall apply to the fullest extent permitted by law. In some jurisdictions, limitations of liability are not permitted. In such jurisdictions, some of the foregoing limitation may not apply to you. This does not affect the applicability of the limitations of liability where otherwise permitted by law.


By use of this Site, you agree to indemnify and hold True&Co (and its officers, directors, agents, subsidiaries, joint ventures, and employees) harmless from any claim or demand, as well as losses, expenses, damages and costs, resulting from any violation of these terms of service or any activity related to your account (including negligent or wrongful conduct). This includes reasonable attorney fees and court costs, made by any third party due to or arising out of any submissions, your third party event, website or organization, your use of the Website, your violation of the Terms of Use, your breach of any of the representations and warranties herein, or your violation of any rights of any third party.

Compliance with applicable laws; export control laws

This Website is operated, in whole or in part, from the United States. User access to this Website is governed by all applicable federal, state and local laws. All information available on the Website is subject to U.S. export control laws and may also be subject to the laws of the country where you reside. All True&Co products and publications are commercial in nature. True&Co does not make any representations regarding the legality of access to or use of this Website or the information contained therein from other countries. Access in countries where the information contained herein or the products sold through this website are illegal is prohibited. Users who access this Website from outside of the United States do so at their own risk and are responsible for compliance with applicable U.S. export and local country laws. By using this Website, regardless of where you live in the world, you consent to have your personal data transferred to, processed and collected in the United States.

Governing law; entire agreement

By acceptance of the Terms of Use and/or use of the Website and its content, you accept the following provisions regarding applicable governing law. These Terms of Use and any claim or dispute arising out of or relating to these Terms of Use, or your use of the Website, will be governed by and construed in accordance with the State of California, without regard to its choice of law provisions, and not by the 1980 U.S. Convention on Contracts for the International Sale of Goods. Except as otherwise prohibited by law, any claim or dispute must be brought within one (1) year from the date the cause of action arises, otherwise, such claim is time-barred. Any claim or dispute arising out of or relating to these Terms of Use, or your use of the Website shall be subject to the exclusive jurisdiction of the state or federal courts in the State of California and you hereby consent and submit to the personal jurisdiction of such courts. If any provision of these Terms of Use are held to be unlawful, or for any reason, unenforceable, that provision will be deemed severable and will not affect the validity and enforceability of the remaining provisions. These Terms of Use constitute the entire agreement between you and True&Co with respect to the subject matter of the Terms of Use.

Referral Program

You may earn credit for use at www.trueandco.com if you refer a new customer to True&Co. through our referral program. You will receive the credit after the referred customer has completed their first purchase with their unique promo code. The maximum credit you may accrue at any one time is $2,000. Credit accrued and unused for 12 months or more will be forfeited. You cannot earn credit by posting your unique referral link on any public forum or coupon site.

To qualify for a referral program promo code, the referred person must (i) be a new customer, (ii) use a referral link to obtain the promo code and (iii) make a purchase with a subtotal of at least the promo code amount on trueandco.com prior to the promo code's expiration (a "qualifying purchase").

To participate, refer friends who have not previously made a purchase from True&Co. by sending them the personal referral link via one of the methods provided to you through our referral program. Each new customer you refer who clicks on your personal referral link will receive a promo code redeemable at trueandco.com prior to the promo code's expiration date.

Once a referred new customer clicks on your personal referral link and uses the promo code to make a qualifying purchase, you will be granted a referral credit in your account. The maximum credit you may accrue at any one time is $2,000. Credit accrued and unused for 12 months or more will be forfeited.

Referring customers may not self refer under a different email address, or refer anyone who is an existing True&Co. customer, including an existing customer with an account under an alternate email address. Referring customers may not use spam or send unsolicited emails to persons they don't personally know to collect referrals and may not collect referrals by posting on message boards or other online venues in violation of such venues' terms of use. True&Co. reserves the right to cancel a referring customer's referral credit if it determines in its sole discretion that a referring customer has violated these terms, including through any fraudulent or misleading referral activity (for example, by referring fake people to True&Co., using false names, using multiple identities, email accounts or email addresses, impersonating another person, or otherwise providing false or misleading information). Referring customers may also be liable for civil and/or criminal penalties under applicable law. Any other abuse of this offer, as determined by True&Co. in its sole discretion, may result in the rescission of the referring customer's referral credit and cancellation of the referred customer's discounted order, as well as a determination that one or both parties are ineligible to participate in this or future offers. True&Co. reserves the right to verify and adjust credits at any time prior to or following posting and redemption.

Referral credit cannot be applied to previous purchases, and is not redeemable for cash. Offer not transferable. This referral program is subject to modification, suspension or termination at any time without notice in True&Co.'s sole discretion.


True&Co can be contacted by email at support@trueandco.com, or by mail at True&Co, 291 Geary St, Ste 200, San Francisco, CA 94102.