Terms & Conditions

Welcome to the True&Co web site ("the Site," "we," "us," or "our"). True&Co provides this site as a service to its customers. Please read the following terms of service ("Terms") as they govern your use of our site. By using this Site, you agree to follow and be bound by the following rule below. If you do not agree to these Terms, please do not use this Site in any way.

Additionally, True&Co reserves the right to modify these Terms at any time without prior notification. Site users must agree upon and abide by these changes accordingly. Please review this page periodically for changes. Any use of our Site at any time constitutes full acceptance of our service Terms.

Description of Service

True&Co is an online retailer of lingerie. Members sign up and complete an online quiz, allowing our algorithm to recommend bra and panty styles that work for them.

Usage Restrictions

All of the content that appears on the True&Co web site, including all visuals, text, audio and video clips are subject to copyright protections and/or other intellectual property rights or licenses held by True&Co. The entire content of the True&Co web site is copyrighted as a collective work under U.S. copyright laws. True&Co grants you a limited license to access and make personal use of the content on this website. Content of the True&Co website is intended solely for the personal, noncommercial use by the users of our Site.

Membership Eligibility

Membership for True&Co.com is free. However, our membership services are not available to users under the age of 18 or to members who, at our discretion, have been suspended or removed from the True&Co systems. Members agree to all terms of service and must only apply for membership if eligible.


True&Co may contact you or provide you with service-related and/or promotional notices by means of postal mail, electronic mail, general site notifications and more using the contact information you have provided to us.

Pricing Policy

At True&Co, we are committed to providing our customers with great quality products at reasonable prices. We have done our best to display our items as accurately as possible on the Site. Please be aware, variations in style, color, size, shape and look may occur. If you are not satisfied your purchase, please review our Returns & Exchanges section for further assistance.

Site Use

You cannot access or use the True&Co website for any illegal or unauthorized purpose. Harassment in any manner or form of the Site, including via e-mail and chat or by obscene or abusive language, is strictly forbidden. Although True&Co cannot monitor the conduct of its users, it is a strict violation of these Terms to use any information obtained from our Site in order to harass, abuse or harm another person, or in order to contact, advertise, solicit or sell to any user without his/her prior explicit consent.

Also, you agree that no comments or other user submissions submitted by you to the True&Co website will violate any right of any third party, including copyright, trademark, privacy or other personal rights. You further agree that no comments submitted by you to the Site will be or contain libelous or otherwise unlawful, abusive or obscene material. You are and shall remain solely responsible for the content of any comments you make.

User Submissions

True&Co strives to create an interactive relationship with the members of its Site and services. User comments, feedback, suggestions, ideas, and other submissions disclosed, submitted or offered to True&Co on or by this Site shall be and remain True&Co property. Users assign all property rights and interests to True&Co allowing our company unlimited use, commercial or otherwise, of any comments. Furthermore, True&Co shall be under no obligation (1) to maintain any comments in confidence; (2) to pay to users any compensation for any comments; or (3) to respond to any user comments.

Correction of Site Errors

The information on the True&Co website may contain typographical errors or inaccuracies. We reserve the right to update any information we see fit at any time without prior notice. Please note that such errors may relate to product information, pricing and availability. In these instances, we shall have the right to terminate any orders involving pricing errors or inaccuracies. We apologize for any inconveniences.


By use of this Site, you agree to indemnify and hold True&Co (and its officers, directors, agents, subsidiaries, joint ventures, and employees) harmless from any claim or demand, as well as losses, expenses, damages and costs, resulting from any violation of these terms of service or any activity related to your account (including negligent or wrongful conduct).

Modification/Termination of Website

In the event of termination, you will still be bound by your obligations under these terms of service, including the warranties made by you, and by the disclaimers and limitations of liability. True&Co shall not be liable to you or any third-party for any termination of your access.

Third Party Links

To improve our Site, True&Co may use and promote services provided by outside third parties. However, even if the third party is affiliated with True&Co, we do not control these services and make no representations regarding these persons or entities. We are not liable or responsible for the accuracy, completeness, timeliness, reliability or availability of, any such parties. Outside sites linked on our Site, all of which have separate privacy and data collection practices, are only for your convenience and therefore you access them at your own risk.

We are not responsible or liable for any loss or damage of any sort incurred as a result of any dealings with any third party website or merchant or operator of such a third party website.

Disclaimer of Warranty

All content, products, and services on the site, or obtained from a website to which the site is linked (a "linked site") are provided to you "as is" without any guarantees or warranty. In connection with all content, products and services on this site, true&co makes no warranties of any kind, either express or implied including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose, title, non-infringement, security or accuracy. Use of the product by a user is at the user’s risk.

Limitation of Liability

True&Co shall not be liable to you for any direct, indirect, incidental, special, consequential or exemplary damages that result from the use of, or the inability to use, the materials and services on this site or the performance of any its products (even if True&Co has been advised of the possibility of such damages).

Referral Program

You may earn credit for use at www.trueandco.com if you refer a new customer to True&Co. through our referral program. You will receive the credit after the referred customer has completed their first purchase with their unique promo code. The maximum credit you may accrue at any one time is $2,000. Credit accrued and unused for 12 months or more will be forfeited. You cannot earn credit by posting your unique referral link on any public forum or coupon site.

To qualify for a referral program promo code, the referred person must (i) be a new customer, (ii) use a referral link to obtain the promo code and (iii) make a purchase with a subtotal of at least the promo code amount on trueandco.com prior to the promo code’s expiration (a "qualifying purchase").

To participate, refer friends who have not previously made a purchase from True&Co. by sending them the personal referral link via one of the methods provided to you through our referral program. Each new customer you refer who clicks on your personal referral link will receive a promo code redeemable at trueandco.com prior to the promo code’s expiration date.

Once a referred new customer clicks on your personal referral link and uses the promo code to make a qualifying purchase, you will be granted a referral credit in your account. The maximum credit you may accrue at any one time is $2,000. Credit accrued and unused for 12 months or more will be forfeited.

Referring customers may not self refer under a different email address, or refer anyone who is an existing True&Co. customer, including an existing customer with an account under an alternate email address. Referring customers may not use spam or send unsolicited emails to persons they don't personally know to collect referrals and may not collect referrals by posting on message boards or other online venues in violation of such venues’ terms of use. True&Co. reserves the right to cancel a referring customer’s referral credit if it determines in its sole discretion that a referring customer has violated these terms, including through any fraudulent or misleading referral activity (for example, by referring fake people to True&Co., using false names, using multiple identities, email accounts or email addresses, impersonating another person, or otherwise providing false or misleading information). Referring customers may also be liable for civil and/or criminal penalties under applicable law. Any other abuse of this offer, as determined by True&Co. in its sole discretion, may result in the rescission of the referring customer’s referral credit and cancellation of the referred customer’s discounted order, as well as a determination that one or both parties are ineligible to participate in this or future offers. True&Co. reserves the right to verify and adjust credits at any time prior to or following posting and redemption.

Referral credit cannot be applied to previous purchases, and is not redeemable for cash. Offer not transferable. This referral program is subject to modification, suspension or termination at any time without notice in True&Co.'s sole discretion.


True&Co can be contacted by email at support@trueandco.com by phone at 1-888-968-TRUE (8783), or by mail at True&Co, 576 Natoma St, San Francisco, CA 94103.