#tbt: Taking Bra Shopping To The Streets

Try-On Trucks, Glamping, and the New Face of Lingerie Retail.       


We're all about shaking up the traditional bra shopping experience here at True, from our Fit Quiz to our emphasis on breast shape. So naturally, we wanted to think of creative alternatives to the old school lingerie shop. We're reminiscing about our our fab Try-On Truck and Glamping Tent today, and perusing this great Shopify article about the benefits of “nomadic retail” (and featuring our Truck and Tent as a case study!)      


Of course, we can’t help but dream up what comes next.   


Where do you want to shop for bras in the wild? Share with us on Twitter @trueandco_us!

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