True&Co. Privacy Policy

True&Co. operates the website located at This Privacy Policy describes the information that is collected via our website and how that information is used. If you have any questions about our Privacy Policy, please contact us at This Privacy Policy also applies to services and products offered by True&Co., as well as any other applications, content or features that we may from time to time offer on our website.

What You Will Find in This Privacy Policy

  1. Who We Are
  2. What Information And Personal Data We Might Collect About You
  3. How We May Use Your Personal Data
  4. How Is Your Information Shared
  5. What Choices Can You Make About Your Data
  6. How Do We Protect Your Data
  7. Contact Information

1. Who We Are

True&Co. is part of PVH Corp. (which, together with its subsidiaries, we refer to as “PVH”), one of the most admired fashion and lifestyle companies in the world. PVH’s brand portfolio includes True&Co., CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo, Warner's, Olga, and Geoffrey Beene. In some cases, PVH’s shared services and technology infrastructure may result in your personal data being accessed by another of PVH’s branded business for analytics and other operational purposes in support of PVH. We do not allow your personal data to be used for cross-brand marketing or in any way that violates our Privacy Policy.

2. What Information and Personal Data We Might Collect About You

Information that you provide.

In order to handle your purchases, provide customer service, improve our products, provide in-person experiences or events and send you information about our products, trends and promotions, we may ask you to provide your:

  • Name
  • Mailing/shipping address
  • Billing address
  • E-mail address
  • Date of birth (m/y) or age range
  • Gender
  • Clothing size/fit information
  • Purchase/return information
  • Telephone number
  • Social media information (handles, profile picture, gender, age range)
  • Product reviews
  • Account or loyalty user name/password
  • Payment information (credit/debit card)

If you choose not to provide certain information to us, you may not be able to complete a purchase, participate in an experience, or receive other services or information.

Information that we automatically collect from you

When you visit any of our websites or applications we may automatically collect:

  • Device ID
  • Device type
  • Browser types and version
  • Geo-location and in-store location
  • IP Address
  • Your network activities when using our Wi-Fi
  • How you use our site (search terms, page views, referring sites, content views)

Other information we collect

We may collect information about you from activities related to other PVH businesses or third parties like web hosting providers, analytics companies, social media platforms, data companies, and advertising services such as:

  • Demographic information
  • Shopping preferences
  • Information about your interests

The information that we obtain from social media platforms depends on your account and privacy settings within the platforms and the platforms privacy policies.

Third party automated information collection and Interest-Based Advertising

True&Co. uses third party advertising companies to display ads tailored to you based on how you browse and shop online, a practice commonly referred to as “interest-based” or “behavioral” advertising. We allow these third parties to collect certain information when you visit our websites or use our applications, including non-personally identifiable information (browser type, subject of advertisements clicks on, session IDs) and personal data (such as static IP address).

These third parties typically use cookies or tracking technologies to collect this information on websites and applications owned by us or third parties. True&Co. endeavors to adhere to the transparency and choice principles set forth in the Digital Advertising Alliance’s (DAA) Self-Regulatory Principles for Online Behavioral Advertising. To learn more about interest-based/behavioral advertising or to opt-out of this service, which is managed by the third parties, visit the Network Advertising Initiative Website or the Digital Advertising Alliance Website.

3. How We Use Your Information

InformationWe use the information we collect for a variety of purposes, including:

  • To process your transactions and provide you with the products and services you request
  • To provide, maintain, protect, develop, and improve our websites, applications and services
  • To improve your experience on our websites and applications, and in our stores
  • For customer service, including to respond to your inquiries and requests
  • To communicate with you about our and third-party products and services, in accordance with applicable laws and with your consent where required
  • To analyze and learn about consumer trends and interests
  • To learn about the devices you use to access our websites, applications and other online services
  • To personalize the content you see on our websites and applications
  • To administer contests, sweepstakes, surveys and other promotions
  • To provide you with communications, recommendations, ads, and other information of interest to you, including via interest-based advertising based on your online activities on our websites, applications and other online services (see the Use of Cookies section for more information)
  • To maintain our community programs and focus groups (click here for community program terms and conditions)
  • To prevent and detect fraud, criminal activity and violations of our terms of use
  • To protect our rights, as well as yours and others
  • To comply with our legal obligations

4. How Your Information Is Shared

True&Co. utilizes shared services and technology infrastructure of PVH that may result in your data being shared with other branded-businesses within PVH. This data may be used for data analytics, customer service and other operational purposes. We do not allow your personal data to be used for cross-brand marketing by PVH’s other branded businesses or in any other way that violates our Privacy Policy.

We may share your information with our third party service providers that work on our behalf, including by providing or fulfilling the products and services you request, authorizing and processing your payments, performing fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, website and application evaluation, data analysis, website improvements, and, where applicable, data cleansing, marketing, promotions and other services performed on our behalf or on behalf of our parent or affiliates.

In addition, we may share or transfer information about you to unrelated third parties:

  • when you engage in activities that are sponsored by third parties (e.g., cobranded offerings);
  • as required by law or a legal process, including investigating a potential crime
  • when we believe it is necessary to protect the rights, property, or safety of True&Co.or other persons.

We may also share your data in the event of an actual or potential sale, merger, acquisition or transfer of our business or assets.

We may use or share information that does not reasonably identify you with any third party and for any purpose.

5. What Choices Can You Make About Your Data


If you no longer wish to receive promotional emails or direct mail from True&Co., you can contact Customer Service at A request to opt-out of email may take three to five business days to take effect. A request to opt-out of physical mail may take 45-60 days. An opt-out request will also not stop transactional emails related to your purchases.

Accessing or Deleting your Data

If you would like to receive a copy of the personal data that True&Co. has collected from or about you, you can complete this form or call (888) 968-8783. You will be asked to verify your identity via the process outlined on the form.

If you would like True&Co. to delete your data, you can complete this form or call (888) 968-8783. You may continue to receive advertisements for True&Co. regarding our products. Those advertisements may be delivered to you based on your future interactions with us or based on the determination of our business or advertising partners that you are a member of the desired audience for a campaign.

Sale of Personal Data

At True&Co., we do not share your personal data directly with third parties for their own marketing purposes in exchange for monetary consideration. However, as mentioned in this policy, we do engage in Interest-Based Advertising, where we allow third parties to place cookies, pixels, and trackers on our site to provide you with personalized ads. If you want to opt out of such advertising, please click here.

California Residents

If you are a California resident, you have the right, once per year, to request that we provide you with information about our sharing of information with third parties for their direct marketing purposes. If you would like to exercise this right, please contact us at


We may not discriminate against you for exercising your rights under the California Consumer Privacy Act. We may, however, provide a different level of service or charge a different rate if the difference is reasonably related to the value of your information.

6. How Do We Protect Your Data

Security Methods

We use commercially reasonable technical, administrative and physical security measures to protect the information that we collect or receive, in addition to contractual safeguards. Our websites use an industry standard encryption protocol known as Secure Socket Layer (SSL) to protect your order information. Each payment transaction made through our websites and applications (or any successor or similar digital property) will be transmitted using SSL encryption. We review our security measures periodically. Despite these measures, please be aware that no security measures are perfect or impenetrable. If you believe that you were the victim of a scam related to True&Co., visit the PVH Anti-Fraud Information Guide. Fraudulent charges need to be raised with your financial institution.

Children’s Personal Information

True&Co. is concerned about the safety of children when they use the Internet. Our websites and applications are not directed to children under the age of 13. If we become aware that a user is under the age of 13 and has registered without prior verifiable parental consent, we will remove their information from our files. If a parent or guardian discovers that a child under the age of 13 has provided us with information, we ask that they contact us at

7. How Do You Contact True&Co

If you have any questions about this Privacy Policy or True&Co. data practices, please contact Other requests can be sent to