She Walks in Beauty (+ Light)

Introducing our new exclusive private collection.

She Walks in Beauty (+ Light)

Introducing our new exclusive private collection.
Space age modernity meets Art Deco luxe in this new private collection available at the perfect price.
Our inspiration: your moment of illumination when you are transformed into your most beautiful self.
— Why we are different —

This is Our Body of Work

Over 200,000 women contributed to the making of this collection.

Lingerie designed for women by women.
Your fit data helped us design for you.

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Diagnose your body type when you take our fit quiz.
You can be one of 6000 different body types.
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Our experts create your personal shop.
Only the styles and sizes that are right for you.
Try on your personal box at home.
We improve your picks based on your fit feedback!
— we know what you want —

Modern Lingerie

Pieces that fit perfectly.

So comfortable you’ll never want to take it off.

Looks beautiful on you because you helped us design for your unique body shape.

— The Details that Matter to a Woman —

Deliberate Design

Luxe Fabrics

Whisper soft silks, diamond argyle mesh, striped microfiber. Subtly patterned fabrics offer a smooth look under your clothes.

Intimate Touches

Intricately patterned straps, plush and padded for comfort. Padded contrast back closures in poppy and mint.

Sophisticated Silhouettes

Modern cutouts highlight the body. Silhouettes that flatter because they were chosen by you.
— how we can offer —

Quality at a Beautiful Price

Smarter Decisions Waste not. Our data makes us smarter about which sizes and styles to produce.
Careful Engineering Bras are engineered, not manufactured. We obsess over every detail with our expert fitters and fit panels.
World Class Manufacturing Our production partners offer the best technique and production know-how in the world.

Try our new private collection in your free Home Try-on box today

Bras starting at $34. Bra and panty sets for less than $60.
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