Just Because Bras

Here at True&Co., we’re always looking for an excuse to celebrate. Only needed one cup of coffee to get through Monday? Throw yourself a party. Slipped back into your pre-baby jeans? Pop the champagne. Life is too short not to celebrate the little things. Which is why we’re marking our calendars for August 27th:  “Just Because” Day.


We suggest celebrating by breaking out your prettiest lingerie… just because. Or treat yo’self to something extra sexy… you got it, just because. After all, nothing makes jaws drop like walking into the bedroom wearing our Crochet Cut Out Bodysuit on an unassuming weeknight. With a deep v-neckline and silky lace, this is a piece that’s smokin’ hot but still seriously comfortable (try it with cut-offs or under overalls, too! Just because… it looks amazing). Or trade your usual t-shirt bra for our knock ‘em out lacy Delano Racerback Bra. And while you’re at it, try swapping out your standard neutral thong for our saucy Lace Brazilian panty in a fun bright color. We’re betting you’ll have a little extra booty shake in your step all day long.   No special occasion needed. Just because.


What are your fave Just Because lingerie pieces? Share your style with us on Instagram #trueandco #justbecauseday

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