You know what they say - you can’t pour from an empty cup. And yet all too often we as women, especially those of us that are mothers, put ourselves last on the list. Here at True&Co. we’re pretty serious self care advocates and as Mother’s Day approaches, we think it’s as good a time as any to do something simply for yourself. Treating yourself to a new, perfectly fitted bra has the power to give you all day comfort and loads of confidence - meaning it has your back so that you can have everyone else’s. If you’re new to the system, you’ll want to start with our Fit Quiz (taken by over 6 million women!) to determine your exact cup shape and size. After that you’ll be armed with suggestions for your top three bras and can get on with the ‘add to cart’ fun part. Maybe you’ll decide you want to mix things up and treat yourself to something pretty and lacy, just because. Our best-selling Gramercy Balconette is the ultimate day to night option, AKA a sexy secret weapon. Or maybe you’re just in search of serious comfort, but wouldn’t mind a little extra lift. Our seriously soft True Body Lift Scoop Neck Bra is the equivalent of an all day hug for your boobs and adds up to an inch of lift to your natural bust. Imagine how much extra energy you’d have if you took care of yourself first? Consider this permission to fill your cup(s).