The Online Bra Shopping Revolution

 Long live the fitting room! Actually… not really. Our CEO Michelle Lam was inspired to found True&Co. after a particularly painful bra shopping experience. One of the first things to go? The dreaded fitting room, complete with fluorescent lights, unflattering mirrors, and a stranger getting really up close and personal. Susan Brickell at is all for our new-and-improved bra shopping solution. Here, she calls out our Fit Quiz, Personal Shop, and Top Three Bras, along with some love for our naked-but-better True Body collection.

Check out the article here, and get fitted here (just say no to dressing rooms!). Because shopping for bras should be fun.

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