An Amazing Day

Five years ago, I founded True and Co. to change the way women shop for intimate apparel. We have come a long way since then and we couldn’t be more excited! An integral part of our growth stems from our True Fans taking our Fit Quiz, giving us honest feedback (even if it wasn’t all positive - - we’re big girls, we can take it!) and being one of the 5 MILLION women who helped us collect the data we needed to keep getting better and better. So, today, we are so thrilled to share with you that True and Co. will be taking another major step in our pursuit to revolutionize the lingerie industry on behalf of women, and the men who support them, everywhere. We will be joining PVH Corp., one of the world’s LARGEST apparel companies and parent to iconic brands including CALVIN KLEIN and Tommy Hilfiger.

So, what does this mean? We will continue on this journey as innovators and dreamers, and our mission stays the same. But now, we will benefit from the strong support of a global supply chain operation and veterans in the underwear category. Bringing our teams together paves the way for us to offer you an even greater breadth of product and innovative designs to make you feel amazing every day.

Thank you for supporting us on this journey to make a better bra. We are incredibly excited for the road ahead!  To learn more about this announcement, check out

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