What Bra Should I Wear? Alice+ Vs. True Body Lift+

Way back in the early True&Co. days, we heard a resoundingly consistent piece of feedback from our amazing community of women: we want a bra that feels like not wearing a bra. So we made Alice+, a super soft, jersey cotton bra that supports and shapes without flattening you out. We called it the most comfortable bra, ever.  


But we wanted to get even closer to naked. That led to True Body, a collection of bras that let you feel naked, but better, thanks to buttery soft, barely-there fabric that hugs your curves and shows off your natural shape. With our ultra-lift fabric, we made True Body Lift+, a bra for our BBBs that lifts and supports without wires or bulky seams.   Now the question is: when should you wear each bra? We’ve put together a handy cheat sheet to help you pick which comfortable bra you’d like to wear today:


You’re Going To Yoga, Then Out For Drinks: Alice+. Alice features moisture-wicking jersey, racerback straps, and just enough support to carry you through downward dog, three ways. Pretty sheer details make are worth showing off under your yoga tank when you grab a glass of wine after. 


You’re Grabbing a Morning Coffee, Then Indulging in a Cozy Couch Day: True Body Lift+. This is the kind of bra you’ll never want to take off — one of our team members admitted that she’d left hers on for days at a time because it was so comfortable. But True Body shapes just enough to look great under sweaters and tees. Wear it to run errands, and leave it on as you cozy up at home. 


You’re Going To Work, Then Sneaking Out For a Summer Friday Hike: Alice+. Alice was designed to have the supportive, comfortable benefits of a sports bra, plus shaping details that actually looks good under clothes (no monoboob!). Alice is absolutely office-wear friendly, and will have you ready to transition straight into a summer afternoon adventure outdoors. 


You’re Rocking A Flowy Sundress That Shows Off Your Bra: True Body Lift+. We’ve said it before — True Body is the ugliest bra… that looks amazing on. The curve-hugging simplicity of the True Body silhouette makes it the perfect bra to show off under your loose, flowy summer dresses and tops — we’ve been thinking of it as a base-level crop top that works under everything from overalls to plunging necklines.


How are you wearing Alice+ And True Body Lift+? Share your summer styles with us on Instagram #trueandco

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